In this episode of Business Her Way, Judi Paré sits down with Serena Holmes, a serial entrepreneur, author, real estate professional, and personal brand strategist, to talk honestly about growth, pivots, and the lessons that only experience can teach.
Serena shares how she became an “accidental entrepreneur” after stepping into an events company in its early days and eventually buying out her business partner. She opens up about running the company for nearly two decades, navigating massive growth, and facing one of the most challenging periods of her career when COVID brought the events industry to a complete stop.
The conversation dives into what it was really like to downsize, let go of a large team, and ultimately sell a business during uncertainty — and how strong branding and SEO became the key asset that made the sale possible. Serena explains why trusting your instincts in business matters, how ignoring red flags can be costly, and why saying no can sometimes be the smartest growth strategy.
Judi and Serena also explore Serena’s transition into real estate, coaching, podcasting, and brand collaborations. Serena talks candidly about personal branding, consistency, systems, and why showing up the same way every time builds trust. She shares lessons around money, risk, and rebuilding after setbacks, along with her belief that women need to talk more openly about both success and struggle.
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