Business, Her Way

In this episode of the Business Her Way Podcast, Judi Paré sits down with Kim Speed, founder of Purple Moon Creative, for an honest and thoughtful conversation about branding, entrepreneurship, and designing a business that truly supports your life.
Kim shares her journey from working as a creative director on global brands to becoming an entrepreneur who values clarity, alignment, and independence over titles and awards. She explains why so many experienced professionals struggle to clearly explain what they do, and how that confusion can block growth, confidence, and the right opportunities.
Throughout the conversation, Kim and Judi explore the difference between branding and brand, why logos and websites should come later, and how strong messaging starts with understanding who you help and why it matters. Kim also opens up about the internal work required to build a sustainable business, trusting intuition when there is no clear roadmap, and redefining success at different stages of life.
This episode is especially powerful for women transitioning from corporate careers into entrepreneurship, and for anyone who wants to build a business that feels aligned, human, and intentional.
 
Be A Guest Are you a successful business owner or professional with insights to share? Apply to be a guest on https://businessherway.ca/guest  and share your expertise with a wide audience eager to learn about you.
 

Hosted by Judi Paré, Business, Her Way is the podcast for women who are leading with purpose and making an impact — in business, life, and the community.
Each episode features honest, empowering conversations with women entrepreneurs, professionals, and executives from Toronto and the Golden Horseshoe region.
These powerhouse women share how they’ve built success on their own terms — the personal wins, the professional breakthroughs, and the financial lessons along the way.We talk leadership, mindset, growth, giving back, and the real stories behind the highlight reels.
If you're ready for inspiration without fluff — and to hear from women who are building business, her way — you're in the right place.